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genAG 2018

What is genAG?

genAG 2018 is a unique career exploration program for high school students. In groups, students will compete in provincial marketing competitions for a chance to win $500 for their school and be profiled on the AITC Canada website and social media!

How does it work?


Student groups will develop and implement a creative marketing idea that promotes ag-sector careers to students in their school.


Groups will create and submit a Success Story Portfolio, showcasing the effectiveness of their marketing idea.


The top 3 groups in each province will advance to the Provincial Final.

How genAG

Comments from genAG
Pilot in 2017...

"I learned that there are many career opportunities in agriculture other than farming and business."


"Overall, it was an awesome program. I loved the plan and project. Sure could see the potential engagement qualities for the students."


"It was a unique idea, and one that the students ran with. It was easy to support, and really opened their eyes to agriculture and potential career opportunities."


genAG 2018

genAG will be hosted in British Columbia, Saskatchewan, Manitoba, Ontario and PEI in 2018


Success Story Porfolio Due: Thursday, April 19, 2018
Competition Date: Thursday, May 10, 2018


Success Story Portfolio Due: Friday, April 27, 2018
Competition Date: Friday, May 25, 2018


Success Story Portfolio Due:  To be announced

Competition Date:  To be announced

British Columbia

Success Story Portfolio Due: To be announced

Competition Date:  To be announced

Prince Edward Island

Success Story Portfolio Due: Monday, April 16, 2018
Competition Date: Thursday, May 3, 2018

Upload Success Story Portfolio

For more information, please contact the
genAG co-ordinator in your province: