genAG

What is genAG and why is it important?

genAG is a unique career exploration program that inspires high school students to consider pursuing careers in agriculture and food.

As the global population grows, so too does the need for safe, nutritious food. Canada plays a significant role in feeding a growing world, and needs to develop a strong, skilled agricultural sector in order to do so.

Today, 1 in 8 jobs in Canada are in the agriculture and food sector. Career opportunities for post-millennials are diverse and plentiful.

#BEgenAG; be part of the next generation of food producers and impactful agriculture leaders!

How does genAG work?

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Students will work in peer groups to develop innovative marketing ideas that promote agriculture and food careers to students in their school.

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Groups will showcase their ideas through a marketing presentation that will include how their ideas came to be and how they would bring them to life.

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Presentations will be judged by agriculture and food professionals when student groups compete in their Provincial Competition.

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There are prizes to be won, creative ideas to be shared, and opportunities to be featured in social media!

Program Background

What's Being Said

"I've learned just how connected agriculture is to our everyday lives. The production of food and the careers connected to it greatly impacts all of us!"

Prince Edward Island Student

"genAG is an excellent program that brought our students together to work as teams to educate their peers about agriculture. They were excited to present their ideas and the information they had gained through their research. It was a very valuable learning experience for our whole school!"

Manitoba Teacher

"I learned about how technology plays a huge part in agriculture, and that there will definitely be more technology in the years to come." 

Saskatchewan Student

Important Dates

Nova Scotia

Presentation Due: TBD

Competition Date: TBD

Alberta

Presentation Due: TBD

Competition Date: TBD

Manitoba

Presentation Due: TBD

Competition Date: TBD

Prince Edward Island

Presentation Due: TBD

Competition Date: TBD

Saskatchewan

Presentation Due: TBD

Competition Date: TBD

Upload Presentation

Need more info? Contact the genAG coordinator in your province: